Saturday, February 27, 2016

Types of Media Releases

TYPES OF MEDIA RELEASES


So, you want to create a media release form, one of the first steps is identifying what type of media release you wish to create and the type of message you wish to get across to your audience. By structuring your media release to accordingly, your audience will have an easier time following along with your message, and you will have more success in capturing their attention. Take the message you need to announce and see which category is a best fit.

The four main categories of media releases are:

  1. CORPORATE/BUSINESS RELEASE
    • Focused on building corporate image building public appeal to attract investors
    • Providing self endorsement to portray positive business value
    • Include important information regarding the company structure such as the announcement of new executives, or major position changes within the corporation
    • Provide valuable information on sales successes or major public releases
    • This releases provides little real world value in building public image in today's market unless it announces events of epic proportion, such as a change in corporate name, image or value

  2. CUSTOMER STORY/SUCCESS RELEASE
    • Using real world examples of success through the use of your product or technology provides value to the product or service you provide.
    • Provide real success stories that have significant importance by conveying the value of the service or technology that you provide
    • Include and emphasize quotes from customers or consultants that provide glowing accolades of your product or service
    • Focus on the genuine advantage and uniqueness that your product/service has and its ability to solve problems
    • Do NOT focus on financial success as it will dilute the message being sent and falls into the corporate release structure
    • Describe specifics on how your product was able to solve a problem and the simplicity and general ease of use in the completion of that task
    • Quotes are of incredible importance, they provide a case study that your prospective customers can relate to

  3. TECHNOLOGY RECOGNITION
    • Include techical information about the technology
    • Provide examples on how it makes lives easier
    • Make serveral releases on a regular basis to display the evolution of the technology
    • Provide a technical roadmap of the product
    • Provide specific cases on its ability to solve problems
    • Provide details on its market value and importace

  4.  PARTICIPATION IN PUBLIC EVENTS
    • Developed in two parts, before and after event releases
    • Include involvement in organations that add credibility to the company or certain employees
    • Detail the company or person that will participate in an event or ceremony
    • Detail the corporate focus, such as product or technologies
    • Provide a follow up that describes the success of the event
    • Detail the relevance to the company and market value
    • Describe the reaction of attendees and their value to the credibility to the company, product, or staff

No comments:

Post a Comment