Structuring Your Media Release

Structuring Your Media Release

Constructing a media release is no difficult task, a simple image search through a search engine could nab you plenty of templates to construct a basic media release. But you want to build a media release that will draw attention, resonate with its readers, and promote success. 

One of the most important things to remember about a media release is that is is not an advertisement. But if it is written well, it could help generate exposure, and persuade your audience to the same or greater effect than a paid advertisement. A media release is used to make an announcement to the media releasing information on a product or service or a major change within an organization.

Be Newsworthy,

A media release is information released to the media, and must be an announcement important or large enough that it will be covered and garner attention. Avoid making your media release into a promotional advertisement, the media doesn't exist to provide your organization with free advertising. It is important to use your opening of your release to instantly communicate the message and gain the attention of the reader. Be honest and direct and avoid any conspicuous wording. Key elements must be present in constructing a successful media release,

• Strong bold headline
• Appealing story
• Professional appearance
• Quotes and testimonials
• Contact information

When writing your media release it is important to stick to a very focused guidelines. You want to engage the reader, not lose them in a long winding story of your greatness. Consider your writing style and formatting structure. Below are helpful guidelines to consider when building your media release.

Writing Style

Structure

Short paragraphs -Up to 3 sentences per paragraph -One key point per paragraph Inverted pyramid -Put most important information first -Provide substance with relevant information -Support information with brief background The 5 W -who, what, when, where, why & how -Provide only the most relevant information Write to the reader -Use simple English -Avoid technical jargon -Be clear and cohesive Accuracy -DO NOT lie or falsify information -DO NOT make assumptions Keep it short -No more than 1 page

The Lead -Most important info first -Condense and simplify your point -Make an angle to grab attention The body -Supportive information, facts and referrals -Order information in descending order of importance Attribution -Attribute story to authoritative source Quotes -Sharp and to the point -Provide weight to your point -Emphasizes importance Headline -Capture the most important point -Attention grabbing -Short and sweet