Develop Persuasive Insight
Making statements or releasing information is easy, but to do so in a manner that gauges interest and draws attention or desire to your product or service takes an understanding in persuasion that is often lacking. Recognizing the tactics in persuasion and applying them to your media release could very well be the recipe that makes for success. What exactly does it take to be persuasive? How do some people "sell" a product so fluently, what kind of sorcerery are they using? Watch the following video for a clear demonstration and explanation on the influence persuasion has on public reception and response.
The harness the magic of persuasion, there are a few simple set of rules to remember and always keep in mind. The basic general rules are as follows:
Now applying persuasive techniques in writing can be used by easily applying the PEEL technique. This simple technique was developed to help make writing more persuasive, compelling, and easier to read.
PEEL (Point, Evidence, Evaluate, Link)
- Introduce your topic
- Make your point in your opening statements
- Expand on your point and provide evidence
- Include statistics, research, or quotes
- Evaluate the benefits of your point
- Engage in opposing points of view to strengthen your argument
- Link your point to the following points made thereafter
- Create a cohesive and flowing structure
Following this basic structure and learning to use it effectively will help hold the readers attention and hopefully convince them of the value in your product or service.